September 9, 2021
The costs of digital signage networks are met in different ways. An “ad model” creates profit through ad display and sponsorship revenues, coupon redemption commissions and marketing intelligence sales. The costs in a “venue model” are considered by the display location provider (typically) as a cost of business or investment toward patron marketing, up- selling or improving a wait, service or shopping experience. It is common to blend the two business models allowing the benefits of a venue model with investment offset through sponsorship or advertising. Live private program display and distance learning provide benefits in both the ad and venue models.