September 9, 2021
A device or medium designed to deliver digital signage or DOOH/advertising content whether it be video, audio or both. The preferred term is now “display,” but screen is still used.
The count of individuals estimated to be present in the screen/display exposure zone that viewed the screen while a viewability condition exists. Also referred to as the audience.
The number of individuals over a period of time with presence in the screen/display exposure zone while a viewability condition exists.
Screen/display exposure zone
The physical area in which a person is able to see and/or hear a specific, place-based advertising source. This may also be referred to as the visibility zone or audibility zone depending on the measure.
The count of individuals over a period of time with presence in the screen/display exposure zone while a viewability condition exists.
The dividing a digital signage into regions containing separate static or real-time content feeds, or a mix of both.