Video Player Ad-Serving Interface Definition (VPAID)
September 9, 2021
VPAID establishes a common interface between video players and ad units, enabling a rich interactive in-stream ad experience. Advertisers using VPAID ads can provide rich ad experiences for viewers and collect ad playback and interaction details that are just as rich as the ad experience. With the adoption of VPAID, advertisers have more control over the display experience in their video campaigns. Also, as VPAID compliant video players enable a more diverse and interactive set of video advertising, VPAID compliant publishers should expect to sell more instream video inventory.