Self-Serve Advertising FAQs

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Introduction

Frequently Asked Questions

2.0. Section: About Us

2.0.1. What is Edison Interactive Ad Manager

2.0.2. Brands

2.0.1. Types of Campaigns available

2.0.3. Where will my ads be shown

2.0.4. Price

Section: Introduction to Campaigns

What is a Campaign?

What Campaign Type is best for me?

How do I reach potential customers through Campaigns?

How will my Campaign look?

How do I pay for the Campaign?

How do I reach my Campaign after it is submitted?

What determines the price of my Campaigns?

What different price options are available?

Campaign Progress

Section: Targeting Options

How do Targeting options work?

What are the targeting options available?

What happens if I don’t set any Targeting options?

Section: Creatives

What type of Creatives can I submit?

What is the Build a Creative option?

How can I submit new creatives?

How long does it take for the Edison Interactive Ad Manager team to approve my creative?

How do I manage Creatives on a delivering Campaign?

What do the different Creative statuses mean?

Section: In Process Campaigns

How do I stop a Campaign from delivering?

How do I edit submitted Campaigns?

Why is my Campaign no longer delivering impressions?

What do the different Campaign statuses mean?

Section: Reporting

How do I find out how my Campaigns are performing?

Which reporting metrics are available?

Section: Billing

How do I pay for a Campaign?

When will I be charged?

What happens if my Campaigns underdeliver impressions?

How can I update my payment information?

How can I update the currency assigned to my account?

What do the different Payment statuses mean?

Section: My account

How do I update my account information?

How do I reset my password?

How do I change my email?

Section: Clients (Only shown to Agencies)

2.8.1 What is a Client?

2.8.2 How do I add a Client?

Section: Best Practices Hub

Targeting Best Practices

Creatives

2.0. Section: About Us

2.0.1. What is Edison Interactive Ad Manager?

Edison Interactive is a leading out-of-home (OOH) content management system (CMS) for connected screens in golf carts, rental vehicles, hotel rooms and more. Focused on digitally transforming the customer experience, Edison is known for its vast network of premium displays, digital signage, and infotainment solutions. Edison platform delivers valuable back-end insights and management capabilities for businesses while providing end-use customers with meaningful content and features that can be monetized.

2.0.2. Brands

Shark Experience presented by Verizon: Interactive digital displays inside the golf cart providing dynamic yardage, sports updates, bluetooth music and golf tips.

2.0.1. Types of campaigns available

Edison Interactive Ad Manager lets you choose between a number of different campaign types to reach your target audience. You can choose from the following options when building your campaign:

  1. CPM (Cost-Per-Mile) Campaigns: the CPM option allows advertisers to pay based on the price per 1000 impressions (mile). Choose this option if your goal is to reach as many consumers as possible and increase brand awareness.

2.0.3. Where will my ads be shown?

Using Edison Interactive Ad Manager, you can build a campaign that can be viewed at golf courses, inside hotel rooms, and across multiple different forms of mobility (planes, trains, and automobiles).

Advertisers have multiple scale options (national, regional, state, or a specific location) and can select either display or video creative options.  

2.0.4. Price

Your campaign price is determined by the type of campaign you select. You can choose between the following campaign types on Edison Interactive Ad Manager:

  1. CPM (Cost-Per-Mile) Campaigns: the CPM option allows advertisers to pay based on the price per 1000 impressions (mile). 

 

Section: Introduction to Campaigns

What is a campaign?

Edison Interactive Ad Manager allows you to reach the visitors on our digital platforms, across all of our brands. Advertisers can advertise with our platform by creating a Campaign. Creating a Campaign through Edison Interactive Ad Manager is easy, it just requires choosing targeting options and uploading at least one creative.

Targeting allows you to show your Campaign to a selected group of visitors, while the Creative is the image or text that the Advertiser will see on our websites. Don’t worry if you don’t have a Creative, you can build one from scratch in our easy-to-use Creative builder!

What campaign type is best for me?

Edison Interactive Ad Manager lets you choose between a number of different campaign types to reach your target audience. You can choose from the following options when building your campaign:

  1. CPM (Cost-Per-Mile) Campaigns: the CPM option allows advertisers to pay based on the price per 1000 impressions (mile). Choose this option if your goal is to reach as many consumers as possible and increase brand awareness.

How do I reach potential customers through campaigns?

You customize your campaign so that it is only displayed to select groups of visitors that browse our websites. The process of customizing your Campaign to be shown to selected visitor groups is called targeting visitors, which you do through our targeting options. Read more in the Targeting Options section. 

How will my campaign look?

When creating your campaign, you will add one or more creatives. A Creative is the image that will be shown to the visitors you target. You can either upload a completed Creative from your hard drive (like a JPG image), or create one from scratch through our easy-to-use Creative builder. Read more in the Creative section. 

How do I pay for the campaign?

When you have finished creating your Campaign, you will be taken to the Cart. From here you can choose to pay for the Campaign, or add more Campaigns to your Cart. The Platform supports payments via credit card through our secure payment provider, and accepts many major credit card brands. If your Campaign delivers an impression amount lower than what you budgeted for, the platform will automatically refund the amount that was not delivered to your credit card after the Campaign has ended. Read more in Billing

How do I reach my campaign after it is submitted?

After paying for your Campaign(s), the Campaign(s) that were in the Cart will be organized under one Booking. Use the booking page to print a receipt for each transaction, or to reach the Campaigns that were in the Cart when you paid for them. You can also reach all Campaigns in all Bookings through the Campaigns button in the header. 

What determines the price of my campaigns?

The product selector/products you select will determine the price per impression for your campaign. The Product selector is where you pick the attributes to be added to your Campaign (i.e targeting options, placements, etc).

After selecting a Product, you will input your ideal budget for the Campaign. Based on your selected Product, the Platform will calculate the amount of impressions or clicks you will get for your budget amount. The price used for the calculation is displayed in CPM (cost-per-thousand impressions). Each product has its own CPM, so the price will vary based on your choices.

What different price options are available?

The price for your campaign depends on both your budget and products selected. On Edison Interactive Ad Manager, you can choose from a variety of locations and scale. Depending on the product you select, as well as the targeting options, your suggested budget will change. 

Campaign progress

You can check the status of your campaign to make sure impressions are being delivered in the campaign details section. You can also edit your campaign in this section. View the final statistics of your campaign in the reports section.

Section: Targeting Options

How do targeting options work?

Targeting is the way in which you customize your campaign and decide who will see your ad. You determine which visitor groups will be able to see your ad through our targeting options. The more niche your targeting settings are, the higher the CPM for your campaign and vice versa. It is important to make sure your targeting options are not too specific so that your campaign can reach as many visitors as possible. 

What are the targeting options available?

The targeting options available are based on the campaign products available to you in the Create a Campaign section, for example site & visitor location. Note that the Product you set when creating your campaign will have an impact on the targeting options that are available to you. Read more in the Introduction to Campaigns section. 

The targeting options available are:

Geotargeting

Use geotargeting to reach users based on their geographic location. You can alter this by selecting national, regional, state or a specific location.

Frequency Capping

Frequency capping limits the amount of times a visitor will see your Campaign within a set time span. For example, you can choose 10 impressions per 1 day, which will ensure that your Campaign will only be shown up to 10 times per day to all visitors that align with your other targeting layers. 

Schedule

Allows you to set a specific schedule for the Campaign to run i.e Monday 9am to 6pm. You can also select any time of day.

What happens if I don’t set any targeting options?

If you do not set any targeting options, your campaign can be shown to any visitor at any location. This is not recommended, as the chance of it being shown to relevant visitors is lower compared to if you set Targeting options. 

Section: Creatives 

What type of Creatives can I submit? 

You can either upload a completed Display Creative (JPG, PNG) or Video Creative (:15s MP4) from your computer or from your creative library (where previously used creatives are saved), or build a Creative from scratch through our easy-to-use Creative builder. Advanced users can also upload a Third party script. 

All submitted creatives need to be approved by our team before the Campaign goes live. You will be notified by email if your creative is approved or rejected. You have the option to submit new Creatives if you are not satisfied with the submitted ones. 

What is the Build a Creative option? 

The “Build a Creative” option is available in the Creative section. This option is great to use if you don’t have a Creative available. To use this option, you simply upload an image and fill in a few fields and the creative will be created for you.

How can I submit new creatives?

Creatives can be submitted during the Campaign creation flow or added later, but must be submitted before you check out. If you have Campaigns in the Cart, you can edit them and add more Creatives. If you have paid for your Campaigns, you can enter Booking or Campaign details to reach the Creative section again, and add more Creatives. 

How long does it take for the Edison Interactive Ad Manager team to approve my creative?

Creatives will be approved or rejected by the (insert publisher name) team within 2 business days. 

How do I manage creatives on a delivering campaign?

You cannot edit an approved Creative on a running Campaign, but you can add new ones. This is a great choice if you’d like to A/B test your creatives and optimize whichever one seems to capture more clicks. You can pause or resume the creative you are using for the campaign at any time, but must have at least one active creative per ad available.

You can manage the creatives on a campaign by entering the creative section through either the booking details or campaign details pages, and pressing the edit button. 

What do the different creative statuses mean?

In the campaign details section, you can see the status of all of your uploaded creatives. These statuses include:

  • No creative: No creatives were submitted for this Campaign. The Campaign will not deliver until a Creative is submitted and approved. 
  • Waiting for approval: A Creative has been submitted, but is waiting to be approved by the Publisher. 
  • Active: At least one Creative was submitted and approved, the Campaign is ready to deliver. 
  • Inactive: The Creatives have been paused. 
  • Rejected: The Creative(s) was rejected and the Campaign cannot deliver. 
  • Expired: The Campaign passed the End date before the Creative was approved.

Section: In Process Campaigns

How do I stop a campaign from delivering?

To stop a Campaign from delivering, pause it from the Campaign details page. The Campaign will stop delivering impressions until it is un-paused.

How do I edit submitted campaigns?

Campaigns that have been submitted and paid for can be edited from the Campaign details page. Certain options are no longer available for editing compared to when you initially created your Campaign, such as the campaign budget and dates. In order to edit your budget or campaign dates, you can pause your delivering Campaign, copy it and submit a new Campaign with new dates. 

Why is my campaign no longer delivering impressions?

Your campaign may no longer be delivering because it has passed the selected end date for your campaign. In order to continue to campaign to deliver more impressions, you will need to create a new Campaign. 

An additional reason a campaign might not be delivering is if you have no active creatives. You can view all of your submitted creatives in the campaign details page. Make sure at least one is active for the campaign to deliver.

If you are still having issues, please contact the support team directly. The contact form is available through the Question mark icon in the bottom right corner. 

What do the different Campaign statuses mean?

To view the status of your campaign, go to the campaign details page. Various statuses are available based on your campaign progress, these include the following: 

  • Draft: The Campaign has been submitted and is currently being created in the internal (Publisher) systems. This process can take up to 30 minutes after it has been submitted. 
  • Inactive: There are no approved creatives added to the campaign. 
  • Ready: At least one creative has been approved and the campaign is ready to go live at the set start date.
  • Completed: The campaign has fulfilled the budget and is no longer delivering impressions.
  • Inventory released: The campaign has been cancelled and will no longer deliver impressions. 
  • Delivering: The campaign is currently delivering impressions. 
  • Paused: The campaign has been paused and is no longer delivering impressions. The campaign must be resumed in order to deliver impressions.

Section: Reporting

How do I find out how my campaigns are performing?

You can view various reports on the success of your campaign by selecting different header options at the top of the reporting tab. The Dashboard presents real time data about the performance of a subset of your Campaigns. The Campaigns page will present a list of all your Campaigns and present performance numbers. 

The Reports section also allows you to download a report containing all performance related numbers from your campaign. You can additionally activate automated scheduled reports that will be sent to your email.

Which reporting metrics are available?

The following metrics are available in the exported Reports in the Report section. Note that some metrics may be filtered on a certain date range, depending on the settings you select when creating the report. The metrics listed in reports include:

  • Booked impressions: The amount of impressions that were included in your budget when you created your campaign.
  • Budget: The budget you set when creating your campaign.
  • Clicks: The amount of clicks that occurred during the filtered period. 
  • Delivered impressions: The amount of impressions that occurred during the filtered period. 
  • Spend: The total amount of the campaign budget spent based on the delivered impressions.

Section: Billing

How do I pay for a campaign?

When you have finished creating your Campaign, you will be taken to the Cart. From here you can choose to pay for the Campaign, or to add more Campaigns to your Cart. The Platform supports payment by credit card through our secure payment provider, and many major credit card providers are supported. 

When will I be charged?

When you checkout, you will be charged for all of the booked impressions for all of the campaigns in the cart.

What happens if my campaigns underdeliver impressions?

If your Campaign delivers an impression amount lower than what you budgeted for, the platform will automatically refund the amount that was not delivered to your credit card after the Campaign has ended. 

In the event of under delivery of impressions, the value of non-delivered impressions will be calculated and refunded. Please note that the validity period of the credit card used to purchase the Campaigns should cover the whole delivery period for all Campaigns that were part of the booking, as refunds can only be issued for the same card used for paying for the campaigns. Please refer to the (Terms and Conditions ) for details about (Publisher)’s refund policy.

How can I update my payment information?

You can update your payment information within the checkout page.

How can I update the currency assigned to my account?

You unfortunately cannot edit the currency assigned to your account. For more information please contact us. A contact form is available through the Question mark icon in the bottom right corner. 

What do the different payment statuses mean?

Payment statuses are listed in the campaign details section. They include the following statuses: 

  • Settled: Payment is confirmed and the budget has been captured from the credit card. 
  • Sent for refund: Refers to when a refund is issued due to undelivered impressions in the campaign. It usually takes 2-5 business days to complete the refund.
  • Completed: All campaigns that were part of the booking are completed. Any potential under-delivered impressions have been calculated, and a potential refund is issued.
  • Invalid credit card: There is an issue with your credit card. For more information please contact (insert publisher name). A contact form is available through the Question mark icon in the bottom right corner.

Section: My account

How do I update my account information?

You can update your account information by clicking on the user icon in the top right corner, then clicking account details.

You will be asked to enter your billing information when buying your first campaign. This information can then be edited anytime in the account details page.

How do I reset my password?

You can reset your password by logging out and completing this from the login page, or you can edit your password on account details when you are logged in. 

How do I change my email?

In order to change the email address associated with your account, you need to contact (insert publisher name). A contact form is available through the Question mark icon in the bottom right corner

Section: Clients (Only shown to Agencies) 

What is a client?

Clients is a handy tool for managing your clients and campaigns. For each Campaign you create, you select the client that is associated with it. The clients you create are not shown to other Advertisers. 

This information is available on both the booking details and reports pages after you pay for your campaign.

How do I add a client?

Add clients by clicking on the Add Client icon in the top right corner.  

Section: Best Practices Hub

Targeting Best Practices

Targeting the correct audience for your campaign is integral to its success. To help with this, we are sharing our best practices to keep in mind when choosing your targeting options for your campaign:

  • Create buyer personas for the types of people you want to target with your campaign. 

Think about user behavior, demographics, as well as psychographic behavioral traits.

  • Utilize first party data.

If you have first party data (data that your company has collected about its consumers), use this to both craft your user personas and decide who to target, as conversion rates will be the highest with people that have already expressed interest in your product.

  • Utilize Geotargeting

Target consumers specifically based on their location. Narrow this to ensure your ad reaches the correct people.

  • A/B test personas and targeting options

Test different targeting options and channels (desktop, mobile) to find the optimal audience for your product, and test different options to ensure you’re reaching the maximum number of consumers. Keep in mind that if you select more niche targeting options, less people will see your ad.

  • Target by channel

Change or customize your targeting options to fit the channel in which you are advertising. For example, you may want to focus on targeting younger consumers with mobile campaigns, and older consumers with desktop campaigns. Their attention spans will also vary so it’s important to customize your ad and channel type accordingly.

  • Consider timing and sense of urgency when selecting your targeting options.

Consider your campaign’s timing to make sure you fulfill the number of impressions you have booked. You typically need to allocate a minimum of 1 week, but ideally four weeks of advertising time for each campaign. The targeting options you choose will determine how much time you need. If you choose more niche/narrow targeting options, you will need to allocate more time to the campaign since your target audience will be smaller and harder to find.

Section: Creatives

Creatives are the fun part of every ad campaign! This is your chance to visually show your consumers what your brand or product is all about. Ensure the success of your campaigns’ creatives by following our best practices for creatives. Read more below:

  • Use high quality images and videos

The image or video you select is the first impression your consumers will have of your brand. Ensure that the creative you use is clear and high quality to add credibility and interest to your campaign.

  • Add a clear CTA (call to action)

Add a short, succinct and clear call to action for every creative. The CTA should prompt the consumer on what to do next- should they click, read more, get excited? Your CTA will tell them the answer. Your CTA should also be short as the average span is only 8 seconds! If your message cannot be clearly conveyed in 8 seconds, take a second look and revise. Finally, be sure your CTA conveys a clear value proposition about your product or brand to let your audience know why they should be interested.

  • Simple Design and clear font.

Add a creative with a simpler design and easy to read font so that your product and CTA are the main focus of your ad.

  • Consistency with design, style, and voice

Make sure both your ad and landing page have a consistent design, voice and color scheme to demonstrate that it’s clear the two are related. Inconsistency here can cause your ad to look untrustworthy. 

  • Think across screens

Choose a creative that can work on multiple devices and formats. You want to be sure your ad reaches as many people as possible, so having a creative that can work across devices ensures it will reach the maximum number of consumers.

  • A/B test your creatives

A/B test and modify your creatives based on the results of your campaign, and on the users you want to target. Keep your user personas in mind when designing your creative, and test which creative is resonating with each persona. You can also test whether or not static or video campaigns are more effective with your audiences and customize your creatives and campaigns accordingly.

  • Have fun

This is your chance to showcase your brand’s creativity and voice- add unique and fun copy and images to engage your target audience.