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13 sales professionals share practical ways to implement sales enablement

July 28, 2020


In today’s competitive business world, a plan for continually reaching and retaining customers is a must-have for every organization. Providing your target audience with the right products and services is just one part of the sales journey. From analytics to proper training, organizations also need to make sure that salespeople have everything they need to sell effectively.

We asked a panel of Business Journal Leadership Trust members to discuss specific applications of sales enablement and how those strategies can be implemented successfully.

Edison’s CRO, Nick Stanitz-Harper shares his expert advice on this topic with team selling tactics. “Every member of the team must have complete ownership of their responsibilities, and leaders must deploy the right KPI measurement systems to ensure the team is hitting their targets.” Read more about Nick’s advice in the full article.