October 28, 2021

Digital Out-of-Home Advertising Statistics & Trends

Digital-out-of-home advertising trends are constantly changing and evolving. With the swift rise of digital-out-of-home media, businesses see an opportunity to transform their targeted marketing strategies in 2021 and 2022. There are several reasons DOOH is experiencing growth within the out-of-home (OOH) sector. When done right, it is more eye-catching, more interactive and more measurable than […]

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What Does DOOH Mean: Digital Out-of-Home Definition

DOOH Definition: What Does DOOH Mean?  With the growing interest in digital outdoor advertising, more companies are discovering the DOOH definition – and learning how this media form delivers value to marketers everywhere. So, what does DOOH mean? DOOH stands for digital-out-of-home. This is a form of advertising and media known as out-of-home – or […]

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August 2, 2021

Connected Devices: What it Means for Your Business

Estimates state the average person will own and use at least 15 connected devices by the year 2030. From planes, trains, automobiles, to everything in between, companies are discovering new ways on how to operate their business more efficiently and effectively with the Internet of Things (IoT) and connected devices. IoT simply means internet-connected devices […]

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June 4, 2021

Edison Interactive Spotlight: Hung Nguyen

As part of our company culture it’s our goal for employees to feel welcomed, appreciated, recognized and are rewarded for their efforts. One of the ways we recognize employees for their hard work is with the Edison Interactive Spotlight Program. Edison’s colleagues, including our management team, acknowledge employees that have exemplified their commitment in service, […]

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June 1, 2021

Understanding the Connected Car Industry and How it Affects Us

A connected car is a car that communicates bidirectionally with other systems outside of the car. This allows the car to share internet access and data both inside and outside the vehicle.  General Motors was the first automaker to bring the first connected car features to market with OnStar in 1996 in Cadillac DeVille, Seville […]

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January 7, 2021

10 essential traits that will make you a better salesperson

Sales reps have the difficult task of convincing buyers to put trust in them and the products they’re representing. While you don’t want to come off as pushy to consumers, you must appeal to them in a personalized way that considers their perspective and needs. This will help them trust you and your business so […]

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October 16, 2020

Interactive Ads Can Help Maximize Engagement

The digital realm has opened up a lot of opportunities for businesses, but it’s also opened up lots more competition. A truly successful business is one that understands the nature of this new landscape and tailors their operations accordingly. To that end, interactive ads are a great way to maximize customer engagement. Business Insider reports […]

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September 28, 2020

Best of Colorado Speaker Series with Jeremy Ostermiller

Jeremy Ostermiller, CEO and Co-founder at Edison Interactive, was recently given the honor to speak at CU Denver at The Jake Jabs Center for Entrepreneurship’s Best of Colorado Speaker Series. The program features some of Colorado’s greatest entrepreneurs and business leaders.  Ostermiller is a successful serial entrepreneur, starting his first company at the young age […]

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September 21, 2020

9 KPIs to Monitor for a Stronger Bottom Line

As a sales leader, measuring the success of your company is one of the most crucial aspects of your work. To do this, you’ll need to quantify success using key performance indicators (KPIs). The right metrics will help you determine which aspects are working, which areas can be improved and what you need to do […]

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September 10, 2020

Digital-Out-Of-Home Media: The Rise of DOOH

Digital-Out-Of-Home media (DOOH) is digital outdoor media used for advertising outside of the home. Examples of DOOH technology are Edison-built platforms such as Shark Experience powered by Verizon and the Avis Budget Group digital travel assistant.  DOOH devices may include digital display, digital billboard or digital signage that changes the advertising content remotely with the […]

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September 9, 2020

How to Leverage the Customer Experience

What is customer experience? The customer experience begins with the first and last impression customers have about your brand. Their view of your brand can impact your business objectives but ultimately it can affect your bottom line: revenue.  Why is customer experience important? Consumers have choices about where and when to spend their earned money in […]

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July 28, 2020

13 sales professionals share practical ways to implement sales enablement

  In today’s competitive business world, a plan for continually reaching and retaining customers is a must-have for every organization. Providing your target audience with the right products and services is just one part of the sales journey. From analytics to proper training, organizations also need to make sure that salespeople have everything they need […]

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July 21, 2020

Edison’s CEO, Jeremy Ostermiller, to serve as judge for the 2020 EY Entrepreneur Of The Year® Award

Being named a winner for the EY Entrepreneur Of The Year® Award is an impressive accomplishment as the program has been highly respected around the world for more than 30 years. In 2015, Edison’s CEO and co-founder, Jeremy Ostermiller was named the winner of EY Entrepreneur of the Year® Award in the Mountain Desert region. […]

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July 10, 2020

12 sales professionals detail ineffective sales tactics (and share what to do instead)

The needs and desires of buyers are always changing. From cold calls to discounts, successfully selling your products or services to prospects used to mean being prepared to do almost anything to generate leads and close a sale. While those tactics may have been effective in the past, these methods won’t work as well in […]

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June 16, 2020

Supporting the Communities Where We Work and Live

Edison Interactive’s founders, Jeremy Ostermiller, CEO and Nick Stanitz-Harper, CRO believe in supporting the communities in which we work and live. If we didn’t have the  support from our communities, we wouldn’t be as successful as we are today.  Why is it important to get involved? Minority-owned businesses need more support. According to a government […]

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June 4, 2020

Businesses Benefit from Video Conferencing

The COVID-19 worldwide pandemic forced businesses to rethink their strategy and think of creative ways to operate under these challenging conditions. The result, more people working from home and the rise of video conferencing continues to increase. In fact, the growth of video conferencing has been on the rise for the past ten years and […]

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May 27, 2020

Tips: Avoid the WFH Burnout

In the U.S., most of the states have lifted the self-quarantine mandate and businesses are slowly opening their doors. However, for many companies working remotely has become a new reality—and it’s certainly one that takes getting used to.  Here are some tips to avoid the WFH burnout:  Divide and Conquer. Divide your home into zones; […]

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May 18, 2020

How to Chose the Best Video Conferencing Solution

Video conferencing has enabled many businesses to continue to operate by allowing employees to work from home, using conferencing solutions for meetings and updates, as well as general communication with customers. This advanced technology has become important for all types and sizes of businesses during the COVID-19 pandemic.  With many video conferencing solutions on the […]

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April 22, 2020

Edison Interactive Video Conferencing Solution to Help Businesses Generate Revenue

Denver, Colo. – April 22, 2020 – Edison Interactive (EI), a leading software provider in the Digital-Out-of-Home (DOOH) and Internet of Things (IoT) industries, announced today they have expanded their service offerings with a fully-loaded video conferencing solution. EdisonLive™ (EL) was built with unique capabilities to help businesses stay healthy and viable by connecting them to customers in more meaningful ways.

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November 12, 2019

Edison Founders Volunteer with Defy Colorado

It’s part of our company culture to support the communities in which we work and live. This ideology stems from the compassion of Edison’s founders Jeremy Ostermiller and Nick Stanitz-Harper.

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