Blog
August 23, 2022
Programmatic Mobile Ad Platforms: What They Do and How They Work
Programmatic mobile ad platforms are a growing market in the advertising space across industries. With more oversight on campaigns and the ability to quickly pivot advertising, many businesses are beginning to see the value in investing in technology for a competitive edge. At the end of the day, media buyers who can leverage real-time insights […]
Cloud-Managed Digital Signage: Attract More Qualified Leads
Cloud-managed digital signage delivers devices that increase conversions in advertising and further monetize service offerings. If your business is looking for ways to get more out of advertising, boost revenue, and improve customer experience, it may be a critical next step for ongoing growth. What is Cloud-Managed Digital Signage? What is cloud-managed digital signage? Cloud-managed […]
July 27, 2022
Fleet Telematics Devices: Top Fleet Management Telematics Solutions
Fleet telematics devices enhance customer experiences and create opportunities for massive growth for businesses. With the help of smart features, drivers and passengers can have a better experience in their vehicle, through easy navigation, safety and security tools, entertainment options, and more. Meanwhile, internal teams get access to notifications, geofencing data, and rich analytics from […]
July 12, 2022
Hospitality Management Platform: Hospitality Solutions Features
More and more hotels are turning to a hospitality management platform to improve processes and customer satisfaction. There are so many opportunities to interact, advertise, and upsell with interactive devices. Whether you oversee hotels, vacation homes, or rentals, the right customized technology can give your business a boost. See some of the top features you […]
June 30, 2022
Self-Service Display Advertising: Why Self-Service Advertising Works
Self-service display advertising is a strategy that’s growing in popularity among media buyers. It leverages connected devices to engage with audiences, providing customized experiences, valuable tools, and meaningful messages that encourage additional brand interaction and upsell opportunities. There are several benefits to self-service service advertising, and future-thinking businesses are beginning to pay attention to the […]
March 2, 2022
Digital Signage Software Companies: Best Digital Signage Systems
Digital signage software companies build technology solutions that solve common business issues for numerous industries. Whether your business hopes to optimize media buys, improve user experiences for customers, or boost the productivity of team members through time-saving tech, there are innumerable benefits to investing in updated technology. From digital advertising to upselling and beyond, simple […]
January 27, 2022
Digital Advertising Screen Software: Leveling Up Marketing Capabilities
Digital advertising screen software provides a platform to customize and optimize your marketing opportunities. With the help of digital display software, businesses provide an integrated mobility platform that improves customer experiences and grabs the attention of users for lucrative sales opportunities. See some of the features that make digital signage advertising software highly effective […]
December 20, 2021
Integrated Mobility Service Platform: Mobile CMS Architecture
An integrated mobility service platform is designed to enhance customer experiences in planes, trains, and automobiles. With the right technology, businesses can access seamless asset tracking and telematics, simple monetization through digital-out-of-home media (DOOH media), and infotainment. Edison Interactive specializes in building customized mobile content management system architectures that transform the capabilities of businesses and […]
October 28, 2021
Digital Out-of-Home Advertising Statistics & Trends
Digital-out-of-home advertising trends are constantly changing and evolving. With the swift rise of digital-out-of-home media, businesses see an opportunity to transform their targeted marketing strategies in 2021 and 2022. There are several reasons DOOH is experiencing growth within the out-of-home (OOH) sector. When done right, it is more eye-catching, more interactive, and more measurable than […]
What Does DOOH Mean: Digital Out-of-Home Definition
DOOH Definition: What Does DOOH Mean? With the growing interest in digital outdoor advertising, more companies are discovering the DOOH definition – and learning how this media form delivers value to marketers everywhere. So, what does DOOH mean? DOOH stands for digital-out-of-home. This is a form of advertising and media known as out-of-home – or […]
August 2, 2021
Internet Connected Devices: What it Means for Your Business
Estimates state the average person will own and use at least 15 internet-connected devices by the year 2030. From planes, trains, and automobiles to everything in between, companies are discovering new ways how to operate their business more efficiently and effectively with the Internet of Things (IoT) and connected devices. Internet Connected Devices for Different Businesses IoT […]
June 4, 2021
Edison Interactive Spotlight: Hung Nguyen
As part of our company culture it’s our goal for employees to feel welcomed, appreciated, recognized and are rewarded for their efforts. One of the ways we recognize employees for their hard work is with the Edison Interactive Spotlight Program. Edison’s colleagues, including our management team, acknowledge employees that have exemplified their commitment in service, […]
June 1, 2021
Understanding the Connected Car Industry and How it Affects Us
A connected car is a car that communicates bidirectionally with other systems outside of the car. This allows the car to share internet access and data both inside and outside the vehicle. General Motors was the first automaker to bring the first connected car features to market with OnStar in 1996 in Cadillac DeVille, Seville […]
January 7, 2021
10 essential traits that will make you a better salesperson
Sales reps have the difficult task of convincing buyers to put trust in them and the products they’re representing. While you don’t want to come off as pushy to consumers, you must appeal to them in a personalized way that considers their perspective and needs. This will help them trust you and your business so […]
October 16, 2020
Interactive Ads Can Help Maximize Engagement
The digital realm has opened up a lot of opportunities for businesses, but it’s also opened up lots more competition. A truly successful business is one that understands the nature of this new landscape and tailors its operations accordingly. To that end, interactive ads are a great way to maximize customer engagement. Business Insider reports […]
September 28, 2020
Best of Colorado Speaker Series with Jeremy Ostermiller
Jeremy Ostermiller, CEO and Co-founder at Edison Interactive, was recently given the honor to speak at CU Denver at The Jake Jabs Center for Entrepreneurship’s Best of Colorado Speaker Series. The program features some of Colorado’s greatest entrepreneurs and business leaders. Ostermiller is a successful serial entrepreneur, starting his first company at the young age […]
September 21, 2020
9 KPIs to Monitor for a Stronger Bottom Line
As a sales leader, measuring the success of your company is one of the most crucial aspects of your work. To do this, you’ll need to quantify success using key performance indicators (KPIs). The right metrics will help you determine which aspects are working, which areas can be improved and what you need to do […]
September 10, 2020
Digital-Out-Of-Home Media: The Rise of DOOH
Digital-Out-Of-Home media (DOOH) is digital outdoor media used for advertising outside of the home. Examples of DOOH technology are Edison-built platforms such as Shark Experience powered by Verizon and the Avis Budget Group digital travel assistant. DOOH devices may include digital display, digital billboard or digital signage that changes the advertising content remotely with the […]
September 9, 2020
How to Leverage the Customer Experience
What is customer experience? The customer experience begins with the first and last impression customers have about your brand. Their view of your brand can impact your business objectives but ultimately it can affect your bottom line: revenue. Why is customer experience important? Consumers have choices about where and when to spend their earned money […]
July 28, 2020
13 sales professionals share practical ways to implement sales enablement
In today’s competitive business world, a plan for continually reaching and retaining customers is a must-have for every organization. Providing your target audience with the right products and services is just one part of the sales journey. From analytics to proper training, organizations also need to make sure that salespeople have everything they need […]
July 21, 2020
Edison’s CEO, Jeremy Ostermiller, to serve as judge for the 2020 EY Entrepreneur Of The Year® Award
Being named a winner for the EY Entrepreneur Of The Year® Award is an impressive accomplishment as the program has been highly respected around the world for more than 30 years. In 2015, Edison’s CEO and co-founder, Jeremy Ostermiller was named the winner of EY Entrepreneur of the Year® Award in the Mountain Desert region. […]
July 10, 2020
12 sales professionals detail ineffective sales tactics (and share what to do instead)
The needs and desires of buyers are always changing. From cold calls to discounts, successfully selling your products or services to prospects used to mean being prepared to do almost anything to generate leads and close a sale. While those tactics may have been effective in the past, these methods won’t work as well in […]
June 16, 2020
Supporting the Communities Where We Work and Live
Edison Interactive’s founders, Jeremy Ostermiller, CEO and Nick Stanitz-Harper, CRO believe in supporting the communities in which we work and live. If we didn’t have the support from our communities, we wouldn’t be as successful as we are today. Why is it important to get involved? Minority-owned businesses need more support. According to a government […]
June 4, 2020
Benefits of Video Conferencing in Business During COVID-19 Pandemic
The COVID-19 worldwide pandemic forced businesses to rethink their strategy and think of creative ways to operate under these challenging conditions. As a result, more people working from home, and the rise of business video conferencing continues to increase. In fact, the growth of video conferencing has been on the rise for the past ten years and […]
May 27, 2020
Tips: Avoid the WFH Burnout
In the U.S., most of the states have lifted the self-quarantine mandate and businesses are slowly opening their doors. However, for many companies working remotely has become a new reality—and it’s certainly one that takes getting used to. Here are some tips to avoid the WFH burnout: Divide and Conquer. Divide your home into zones; […]
May 18, 2020
How to Chose the Best Video Conferencing Solution
Video conferencing has enabled many businesses to continue to operate by allowing employees to work from home, using conferencing solutions for meetings and updates, as well as general communication with customers. This advanced technology has become important for all types and sizes of businesses during the COVID-19 pandemic. With many video conferencing solutions on the […]
April 22, 2020
Edison Interactive Video Conferencing Solution to Help Businesses Generate Revenue
Denver, Colo. – April 22, 2020 – Edison Interactive (EI), a leading software provider in the Digital-Out-of-Home (DOOH) and Internet of Things (IoT) industries, announced today they have expanded their service offerings with a fully-loaded video conferencing solution. EdisonLive™ (EL) was built with unique capabilities to help businesses stay healthy and viable by connecting them to customers in more meaningful ways.
November 12, 2019
Edison Founders Volunteer with Defy Colorado
It’s part of our company culture to support the communities in which we work and live. This ideology stems from the compassion of Edison’s founders Jeremy Ostermiller and Nick Stanitz-Harper.
