Firefly Partners With Edison To Expand Its Reach to Premium Audiences at Nationwide Golf Courses
December 5, 2022
New York, NY; San Francisco, CA – Firefly, the nation’s leader and fastest-growing mobility media company, announced a strategic partnership with Edison Interactive & Shark Experience presented by Verizon. With Firefly & Edison’s partnership, DOOH advertisers will have access to reach golf audiences across 88 DMAs and over 400 golf courses via direct contact or programmatic channels.
“We’re thrilled to be partnering with Edison Interactive. This is a crucial addition to our audience network that will enable our clients to target a very niche and super premium audience in a world where precision targeting is getting harder every day,” said Kaan Gunay, founder and CEO of Firefly.
Developed by golf legend and entrepreneur Greg Norman, Shark Experience by Verizon is a revolutionary way to enhance golf games by bringing connectivity, content and customization to the golf course, delivering music, sports, news and entertainment, alongside popular golf features. The network consists of +40,000 connected golf carts nationwide.
“We are excited to work with Firefly to get this partnership started,” said Jeremy Ostermiller, co-founder and CEO of Edison Interactive. “Through Firefly, we are enabling even more advertisers with access to inventory at premier golf courses across the country, targeting the affluent golf audience like never before. This exclusive inventory paired with Firefly’s extensive network will be an unstoppable combination optimal for advertisers.”
ABOUT FIREFLY
Fueled by the most advanced tracking, measurement, and optimization capabilities available in the out-of-home industry, Firefly is an innovative data-first ad network delivering the most relevant messages at the most relevant moments using a suite of dynamic car top, in-car, and experiential solutions. Our proprietary screens deliver dynamic content based on location-based, GPS-enabled triggers. We empower brands to efficiently engage consumers in major markets across the U.S. including New York City, Chicago, Las Vegas, San Francisco, Los Angeles, and Miami.
Founded by Kaan Gunay (CEO), Firefly is headquartered in the San Francisco Bay Area, with offices in New York City, Los Angeles, Chicago and Istanbul. To learn more: visit fireflyon.com.
ABOUT EDISON INTERACTIVE
Edison Interactive is a leading out-of-home (OOH) content management system (CMS) for connected screens in golf carts, rental vehicles, hotel rooms, and more. Focused on digitally transforming the customer experience, Edison is known for its vast network of premium displays, digital signage, and infotainment solutions. Edison platform delivers valuable back-end insights and management capabilities for businesses while providing end-use customers with meaningful content and features that can be monetized. With a predominantly Fortune 500 client base, including Verizon Wireless, Avis Budget Group and Yahoo!, EI was founded in 2016 and is headquartered in Denver, Colorado. For more visit www.edisoninteractive.com.
