REACH AFFLUENT GOLFERS THROUGH GOLF CART ADVERTISING
Edison operates a national golf advertising network delivered through connected cart screens across premium golf courses.
Through the Edison golf cart GPS platform, brands reach golfers during a four-hour round where screen interaction is part of the game, creating natural frequency and extended brand exposure in a high-dwell DOOH environment.
PREMIUM GOLF COURSES
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DIGITAL OUT-OF-HOME EXPANDS INTO GOLF COURSES
Digital out-of-home advertising continues to expand beyond traditional roadside and urban environments. Now, that growth is extending into golf courses through connected cart screens.
A typical round lasts more than four hours, with golfers repeatedly interacting with the cart screen for yardage, scoring, and course information. This creates a persistent digital touchpoint where brand exposure is continuous, driving stronger visibility and improved recall.
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EXTENDED DWELL TIME
Golf rounds typically last four hours or more, creating sustained exposure across a single session of play.
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REPEATED SCREEN ENGAGEMENT
Golfers interact with the cart screen throughout the round for yardage, scoring, and course navigation.
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AFFLUENT AUDIENCE CONCENTRATION
Golf environments naturally concentrate golf audience demographics with high household income and strong discretionary spending.
PREMIUM COURSE ENVIRONMENTS
Golf courses provide brand-safe settings aligned with travel, automotive, beverage, financial services, and luxury brands.
GOLF CART ADVERTISING BUILT AROUND GAMEPLAY
Edison delivers golf cart advertising directly within the gameplay interface golfers use throughout the round, with placements integrated alongside yardage, scoring, and course visuals.
Because players return to the screen repeatedly during an 18-hole round, campaigns benefit from natural frequency and sustained exposure within a high-dwell golf environment.
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GOLF CART ADVERTISING PLACEMENTS
Native placements delivered directly within the connected cart interface golfers use throughout the round.
Brands appear across multiple high-visibility screens inside the golf cart GPS platform, creating repeated exposure as players navigate gameplay, music, sports content, and course information.
INTERACTIVE 3D GPS
Brand messaging appears alongside golf cart GPS yardage and course visualization as golfers review distances and plan shots throughout the round
LIVE SPORTS VIEWING
Brands appear alongside live scores and live sports streaming on golf cart screens, creating engagement when players check tournament updates and sports content.
MUSIC SCREEN PLACEMENT
Display placements appear within the streaming music interface where golfers browse stations and control in-cart entertainment through the golf cart media interface.
HOME SCREEN FEATURED PLACEMENT
Premium placements appear within the main golf cart home screen, where golfers access round information, scores, and system features.
NATIONAL GOLF MEDIA CAMPAIGNS
Brands activate campaigns across Edison’s connected golf DOOH network spanning public, resort, and private courses nationwide.
PROGRAMMATIC ACTIVATION
Inventory is accessible through integrated programmatic demand partners.
HIGH-DWELL MEDIA ENVIRONMENTS
Golf courses create one of the most valuable audience environments in digital out-of-home media.
Extended dwell time, repeated screen interaction, and affluent consumer demographics combine to deliver high-quality brand exposure throughout the round.
EXTENDED DWELL TIME
A typical round lasts more than four hours, creating sustained exposure across the golf cart advertising environment.
AFFLUENT AUDIENCE
Golf courses concentrate premium consumers reflected in golf audience demographics with strong discretionary spending power.
REPEATED SCREEN ENGAGEMENT
Players repeatedly interact with the golf cart GPS platform for yardage, scoring, and course information.
CONTEXTUAL BRAND ALIGNMENT
Golf naturally aligns with travel, automotive, financial services, beverage, hospitality, and luxury brands targeting golf advertising audiences.
BUILT FOR PROGRAMMATIC MEDIA BUYING
Edison golf advertising inventory integrates directly into programmatic workflows, enabling agencies to activate campaigns through PG and PMP deals and measure performance across connected cart screens nationwide.
Programmatic Guaranteed (PG)
Reserve premium golf inventory with fixed pricing and guaranteed delivery.
Private Marketplace (PMP)
Access curated golf DOOH inventory through PMP deals within major DSPs.
Transparent Supply Path
Verified inventory delivered directly within the golf cart GPS platform.
Centralized Campaign Reporting
Real-time visibility into impressions, frequency, and campaign performance.
PROGRAMMATIC PARTNERS
Integrated with the leading programmatic infrastructure used by global media agencies and brands.
BUILT FOR BRANDS AND AGENCIES
Edison delivers golf advertising inventory designed for media buyers who prioritize audience quality, sustained attention, and measurable campaign performance.
“What stood out to us was how often golfers interact with the cart screen. Over a four-hour round that creates a lot of natural brand exposure.”
Vrbo
Media Team
ATTENTION ENVIRONMENT
Golfers interact with the cart screen throughout a four-hour round, creating sustained exposure inside the golf cart advertising environment.
AUDIENCE QUALITY
Golf courses concentrate premium consumers reflected in golf audience demographics.
PREMIUM PLACEMENT
Brand placements appear directly within the golf cart GPS platform used throughout gameplay.
MEASUREMENT & REPORTING
Campaign reporting provides visibility into golf advertising campaign performance.
QUESTIONS MEDIA BUYERS ASK
Golf cart advertising places brand messaging directly inside the connected cart screen used during a round. Ads appear within the gameplay interface golfers reference for yardage, scoring, and course information.
Traditional digital out-of-home (DOOH) advertising often relies on brief exposure as audiences pass screens in transit.
Golf operates within a multi-hour environment where players repeatedly interact with the cart screen throughout the round.
Yes. Campaigns can run nationally across the golf advertising network or target specific markets, resorts, or individual courses.
Yes. Edison inventory is available through Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals across major DSP platforms, allowing agencies to activate golf advertising campaigns using standard programmatic workflows.
Golf environments naturally align with automotive, financial services, travel, beverage, gaming, hospitality, and luxury brands targeting affluent golf audiences.
REACH AFFLUENT GOLFERS WHERE ATTENTION LASTS LONGER
Golf rounds create one of the most powerful high-dwell environments in modern golf advertising.
By delivering brand placements directly within the golf cart GPS platform, Edison enables campaigns that benefit from extended exposure, premium audiences, and repeated screen engagement throughout the round.
For brands and agencies seeking new digital out-of-home advertising opportunities, golf courses represent a powerful new media channel.