REACH AFFLUENT TRAVELERS THROUGH PREMIUM HOTEL CTV ADVERTISING
Edison delivers hotel CTV advertising directly inside in-room televisions across premium hospitality properties.
Through the EdisonTV platform, brands reach travelers during extended viewing sessions with placements integrated into the hotel TV experience. Because guests return to the same screen throughout their stay, campaigns benefit from repeat exposure, sustained attention, and premium visibility on the largest screen in the room.
BRAND ADVERTISERS
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CONNECTED TV EXPANDS INTO HOTELS
Connected TV is one of the fastest-growing advertising channels. Now, that opportunity is extending into hotel environments.
Edison enables brands to activate CTV campaigns directly on in-room televisions, reaching travelers during extended viewing sessions with repeat exposure across multi-night stays.
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EXTENDED VIEWING
Guests return to the same screen throughout their stay, increasing attention and frequency.
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PREMIUM TRAVEL AUDIENCES
Reach business travelers and affluent leisure guests during high-intent moments.
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HOTEL CTV, NOW BUYABLE
Activate campaigns through modern programmatic CTV infrastructure.
THE EDISON DIFFERENCE
Hotel CTV Advertising Built Around Attention Duration
Edison delivers hotel CTV advertising directly within the in-room TV interface, placing brands inside the guest experience rather than interrupting it.
Because guests remain in the same environment across multi-night stays, campaigns benefit from repeat exposure and sustained attention within a controlled hospitality setting.
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HOTEL TV ADVERTISING PLACEMENTS
Native placements delivered directly within the in-room television interface.
Home Screen Placement
Full-screen brand presence within the hotel TV homepage experience. This placement appears when guests power on the television and begin navigating the entertainment interface.
Welcome Screen Video Placement
Premium full-screen video that appears when the television powers on and during periods of interface inactivity, creating repeat brand exposure throughout the guest stay.
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Event & Market Activations
Campaigns aligned with major conferences, citywide events, and peak travel periods.
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Property-Level Targeting
Activate campaigns across specific hotels, markets, or travel corridors.
High-Dwell Guest Exposure
Repeated brand visibility during multi-night hotel stays and extended in-room viewing sessions.
Programmatic Activation
Inventory accessible through integrated programmatic demand partners.
WHY IT HOTEL CTV ADVERTISING MATTERS FOR BRANDS
Hotel environments deliver attention patterns that differ fundamentally from traditional streaming platforms.
BUILT FOR PROGRAMMATIC MEDIA BUYING
Edison enables programmatic hotel CTV advertising, opening in-room television inventory to modern buying workflows so agencies can plan, activate, and measure campaigns alongside premium CTV and DOOH.
PROGRAMMATIC CAPABILITIES
At the property level, in-room TV performance impacts daily operations.
Programmatic Guaranteed (PG)
Reserve premium hotel CTV inventory with fixed pricing and guaranteed delivery.
Private Marketplace (PMP)
Access curated in-room television inventory through PMP deals within major DSPs.
Transparent Supply Path
Verified inventory delivered directly within the hotel TV environment.
Centralized Campaign Reporting
Real-time visibility into impressions, frequency, and campaign performance.
PROGRAMMATIC PARTNERS
Integrated with the leading programmatic infrastructure used by global media agencies and brands.
BUILT FOR BRANDS AND AGENCIES
Edison delivers hotel CTV advertising inventory designed for media buyers who prioritize attention quality, audience value, and measurable campaign performance.
“Hotel CTV creates a viewing environment that’s very different from traditional streaming. Guests return to the same screen multiple times during their stay, which gives campaigns extended visibility and stronger brand recall.”
Scott S
Paramount
Frequently Asked Questions
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Hotel CTV advertising places brand messaging directly inside in-room hotel televisions. Ads appear within the television interface when guests power on the TV, browse entertainment options, or interact with the hotel content system.
Brands advertise through the in-room television system. Edison placements appear directly within the TV interface when guests turn on the television, browse entertainment menus, or interact with hotel content.
Traditional CTV ads typically appear inside streaming apps where viewers move between platforms. Hotel TV advertising operates within a single in-room environment where guests return to the same screen multiple times during their stay.
Yes. Campaigns can run nationally or be targeted by market, city, individual hotel, or hospitality portfolio.
Yes. Edison inventory is available through Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals across major DSP platforms and is powered by Magnite’s SpringServe CTV ad server, enabling seamless programmatic activation.
REACH TRAVELERS WHERE ATTENTION LASTS LONGER
Hotel stays create one of the most powerful high-dwell media environments available to advertisers.
By delivering brand placements directly within in-room television systems, Edison enables campaigns that benefit from extended exposure, premium audiences, and controlled hospitality environments.
When attention quality improves, campaign performance improves.