THE PREMIER HOTEL IN-ROOM ENTERTAINMENT CTV ADVERTISING NETWORK
The Edison Hotel Media Network is a premium in-room CTV advertising network delivering brand-safe, closed-loop media inside hotel guest rooms nationwide. Powered by Edison’s hotel guest entertainment system, our platform gives advertisers direct access to the largest screen in the room during moments of high attention and extended dwell.
Unlike traditional CTV, hotel in-room TV advertising reaches travelers when they are relaxed, present, and actively making decisions. No scrolling. No skipping. Just sustained exposure across the length of stay.
ATTENTION
THE HOTEL ROOM IS ONE OF THE LAST UNCLUTTERED MEDIA ENVIRONMENTS
Hotel guests spend hours inside the room across multiple sessions per stay. They turn the TV on when they arrive, return to it at night, and engage again in the morning. This creates natural frequency without forcing repetition.
Edison places your brand inside this rhythm, delivering high-impact in-room TV advertising that feels native to the guest experience while remaining fully measurable and brand safe.
This is not background media. This is focused attention on the biggest screen in the room.
TARGET
PLAN AND ACTIVATE HOTEL CTV THE SAME WAY YOU BUY PREMIUM DIGITAL MEDIA
Edison is built for how agencies actually buy. Campaigns can be executed nationally or with precision by market, hotel, or audience segment, with flexibility across direct, PMP, and PG deals.
Targeting Capabilities:
- National, regional, and DMA-level buying
- Individual hotel or property targeting
- Business vs. leisure travelers
- Convention, event, and seasonal stays
- High-intent traveler segments
- Mobile and CTV retargeting extensions
Hotel CTV becomes a natural extension of omnichannel planning, not a specialty add-on.
IMPACT
HIGH-VISIBILITY AD PLACEMENTS DESIGNED FOR IN-ROOM TVS
Edison’s ad formats are built specifically for the hotel TV environment, not repurposed from mobile or desktop.
Placements Include:
- HOME SCREEN ADS
- ENTERTAINMENT & STREAMING MENUS
- PROMOTIONAL SLIDERS
Delivered every time the TV is powered on. This is the highest-frequency and highest-visibility placement in the room.
Integrated placements within content discovery where dwell time is highest.
Rotating video or static placements aligned with natural guest navigation.
All impressions are 100 percent viewable, with intentionally limited advertiser density to protect performance and recall.
ENGAGEMENT
MORE INTERACTION EQUALS MORE OPPORTUNITY FOR BRANDS
Edison operates a full in-room content ecosystem that keeps guests engaged beyond a single session. Welcome screens, streaming menus, hotel content, and entertainment discovery work together to extend dwell time across the stay.
Because Edison controls the in-room TV experience through its entertainment system, ads are delivered natively within the guest journey rather than interrupting it.
This is how hotel CTV delivers frequency without fatigue.
NETWORK
PREMIUM IN-ROOM CTV AT NATIONAL SCALE
The Edison Hotel Media Network spans thousands of hotel rooms nationwide, reaching millions of travelers annually across key U.S. markets.
Inventory is exclusive, brand safe, and designed specifically for in-room TV advertising. Full-screen video and high-impact display formats deliver consistent exposure while frequency controls ensure efficiency.
This is hotel advertising built for brands, not clutter.
CONTROL
PROGRAMMATIC HOTEL CTV WITHOUT THE BLACK BOX
Edison offers full programmatic access to hotel in-room TV advertising through PG and PMP deals, with transparent supply paths and market-level control.
All campaigns are powered by SpringServe and integrated across major DSPs, providing real-time pacing, delivery visibility, and clean reporting throughout the campaign lifecycle.
No unclear inventory. No questionable environments. Just premium hotel CTV you can confidently defend.
MEASUREMENT
CLOSED-LOOP REPORTING MEDIA BUYERS CAN STAND BEHIND
Edison connects in-room exposure to real-world outcomes. Agencies gain visibility into how hotel CTV performs across the funnel, from awareness to action.
Edison connects in-room CTV exposure to real-world outcomes, turning hotel advertising into a performance-capable channel.
Measurement includes verified impressions, frequency reporting, brand lift, visitation analysis, QR engagement, retargeting, and incrementality studies comparing exposed versus control audiences.
TESTIMONIALS
Used by leading brands and agencies
“Edison Interactive has proven to be a solutions provider that goes above and beyond. Verizon has chosen Edison Interactive as a key partner for our content delivery services. The partnership has changed the way people golf had how rental car customers access content and connectivity on the go!”
Michael Toto, VP of New Business and Product Development, Verizon Business Group
“We’re thrilled to be partnering with Edison Interactive on the launch of this Travel Assistant, combining the best in car rental, connectivity and digital technology to allow our customers to take their travel experience to the next level.”
Beth Gibson, Vice President Ancillary Revenue, Avis Budget Group
“Edison’s platform offers an entirely different experience than traditional in-room entertainment solutions. This revolutionary solution is fully customizable, giving you the ability to provide a truly unique experience for your guests. In addition to featuring content and information specific to your property and location, Edison has built its platform to give properties an opportunity to generate new incremental revenue, helping drive down costs and increase your profits.”
JD Bryant, Director, Technology Procurement Choice Hotels International, Inc.
“Edison’s platform offers an entirely different experience than traditional in-room entertainment solutions. This revolutionary solution is fully customizable, giving you the ability to provide a truly unique experience for your guests. In addition to featuring content and information specific to your property and location, Edison has built its platform to give properties an opportunity to generate new incremental revenue, helping drive down costs and increase your profits.”
JD Bryant, Director, Technology Procurement Choice Hotels International, Inc.
“Edison Interactive provides an amazing product for the resort television experience. When most companies in this industry tell you how your service will look, it is a breath of fresh air that EI offers a 100% customizable product, giving the property full control of the look and feel of the experience. EI also acts as a true partner by offering a revenue share that no other companies bring to the table. Implementing technology for any new property, and especially an independent new property, is always a challenge, but they made the process simple and effective.”
Brent Graef, General Manager for Ambiente
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