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The Top Five Innovations in Free-to-Guest In-Room TV Experience in Hotels

May 31, 2023

The Current State of the Hotel Experience:

The hotel industry has experienced rapid transformation in the past decade, with technological innovation leading the charge. One area that has seen significant change is in-room entertainment, with guests expecting more than just access to basic TV channels. The free-to-guest (FTG) in-room TV experience has become a key differentiator for hotels, and the next wave of innovation promises to deliver an even more personalized and immersive guest experience. In this white paper, we will explore the latest trends and technologies shaping the FTG in-room TV experience, and examine how hotels can leverage these innovations to drive guest satisfaction and loyalty.

The FTG in-room TV experience has come a long way since the days of basic cable channels and clunky remote controls. Today’s guests expect a more sophisticated and engaging experience that reflects their personal preferences and interests. Hoteliers are responding by investing in new technologies and services that deliver a more personalized and immersive experience, from voice-activated assistants to streaming content and virtual reality.

The Next Wave of Innovation:

So, what are the latest trends and technologies driving the next wave of innovation in the FTG in-room TV experience? 

Here are the top 5 trends:

  1. Voice-activated assistants: Smart speakers and voice-activated assistants like Amazon Alexa and Google Home are becoming increasingly popular in homes, and hotels are following suit. By integrating voice-activated assistants with in-room TVs, guests can easily access information and services without having to pick up the remote. For example, they can ask for restaurant recommendations, request extra towels, or even turn off the lights.
  2. Streaming content: In-room TV systems are moving beyond traditional cable and satellite channels to offer a wider range of streaming options. Hotels can now offer guests access to popular streaming services like Netflix, Hulu, and Amazon Prime Video, as well as niche options like YogaGlo and Gaia. This allows guests to watch their favorite shows and movies, even when they’re away from home. Providing guests with options they use at home gives guests a sense of comfort away from home which increases time on property and also customer satisfaction.
  3. Personalization: Personalization is key to delivering a great guest experience, and hotels are leveraging technology to achieve it. In-room TV systems can now offer personalized recommendations based on guest preferences and viewing history. This means that guests are more likely to find content that they’re interested in, rather than having to sift through a sea of channels and programs. This personalization capability also opens up possibilities for advertising and promotion that is customized to the individual guest. By providing customers with personalized messaging and content that highlights the amenities that a hotel offers, guests are more likely to engage in on-property activities like spa services, restaurants and entertainment.
  4. Mobile integration: Many guests now expect to be able to control their in-room experience through their mobile devices. By offering mobile integration with in-room TV systems, hotels can allow guests to use their own devices to control the TV, stream content, and access information and services.
  5. Virtual reality: Virtual reality (VR) is still a relatively new technology, but it’s already making waves in the hotel industry. By offering guests VR headsets or in-room VR systems, hotels can provide a unique and immersive experience that goes beyond traditional in-room entertainment. Guests can explore new destinations, try out new activities, or simply relax in a virtual environment.


The FTG in-room TV experience is evolving rapidly, with new technologies and services driving greater personalization and immersion. Hotels that invest in these innovations are likely to see higher levels of guest satisfaction and loyalty, as well as increased revenue from in-room entertainment services. As technology continues to advance, the possibilities for the FTG in-room TV experience are limitless, and hotels that embrace these innovations will be well-positioned for success in the years to come.