Interactive Ads Can Help Maximize Engagement
October 16, 2020
The digital realm has opened up a lot of opportunities for businesses, but it’s also opened up lots more competition. A truly successful business is one that understands the nature of this new landscape and tailors their operations accordingly.
To that end, interactive ads are a great way to maximize customer engagement. Business Insider reports that social media usage has increased across the board due to the pandemic, with around 50% of adults using social media more often. This rise presents the perfect opportunity to increase your digital marketing efforts in a way that adds value to your customers.
So without further ado, below is a brief discussion on how interactive ads can help you maximize customer engagement.
Interactive ads implement strategies from a range of fields
Interactive ads aren’t just about design, although that does play a big role. A recent report by scholars from the University of Amsterdam showcases how standards for creating engaging content differ with every platform, so at the end of the day you always need to look at it from a user’s perspective to see what would work best. As a result, Maryville University outlines how online digital media degree graduates have an understanding of design psychology as a way to create media that truly resonates with audiences. Digital media professionals are also equipped with a deep understanding of how design and social media go together, which allows your business to keep up with the ever-changing world of Instagram, Twitter, and the like.
Interactive ads allow for constant content generation
Once you’ve figured out what content suits your target audience best, the next step is to make sure you’re releasing content on a regular basis. The good thing about interactive ads is that you don’t have to wait for the material to be printed and put up like on a billboard — all it takes is a push of a button and your ad is ready to be seen by millions of consumers. This fast publishing time also means that you’re able to release ads on a regular basis, whether you’re adding to an existing campaign or launching a new one. This can be a huge benefit for companies who enjoy a challenge, as churning out interactive ad ideas can be a creatively fulfilling process.
Interactive ads let you track customer insight
When it comes to billboard and print ads, you don’t always get to go into the specifics of who is actually seeing these ads. This has changed with digital media. An article by marketing writer Paul Dughi shows that media companies are now finding ways to track audience attention down to a granular level, even going as far as looking at studying where people’s eyes go when looking at a particular page. These insights are a goldmine for companies and can help you stay ahead of the competition by creating content that can either target your existing audience or reach out to new audiences you want to attract. Of course, such insights can also show you whether your current strategy is working or if you need to pivot towards a new direction.
Our previous post on leveraging customer experience highlights that creating a memorable impression with audiences should be seen as a priority for businesses. Interactive ads are a great way to achieve this, making it a worthwhile investment for any business during this rather challenging time.
Exclusively written for edisoninteractive.com
by Jensine Beamont