Digital Signage Software Companies: Best Digital Signage Systems

March 2, 2022

Digital signage software companies build technology solutions that solve common business issues for numerous industries. Whether your business hopes to optimize media buys, improve user experiences for customers, or boost the productivity of team members through time-saving tech, there are innumerable benefits to investing in updated technology. From digital advertising to upselling and beyond, simple digital signage software can dramatically enhance the growth of companies.

What are Digital Signage Software Companies?

To begin the process of building the best digital signage system for clients, digital signage software companies work with subject matter experts to identify their software needs. What processes can be optimized? What are customers lacking from service? What features could improve their journey with your brand? Not to mention, the pain points for your team members when interacting with those customers. With that information, Edison Interactive can build the best digital signage system for your business. But what impact does this technology have down the line?

Benefits of Simple Digital Signage Software

There are several benefits to implementing simple digital signage software. Ultimately, it holistically improves user experiences – for internal team members and end-users. With the help of rich features and advertising opportunities, users get more from your brand — and your brand gains more of their engagement. See some of the primary benefits digital signage software companies deliver through their technologies below.

• Targeted Advertising
• Optimized Messaging
• End-User Value
• Internal Ease-of-Use
• Cost Savings
• Competitive Edge

Targeted Advertising

DOOH advertising technology (digital-out-of-home advertising technology) is on the rise in both popularity and results. With the help of the best digital signage systems, businesses see more successful advertising campaigns because their messages are reaching more people with a greater impact. Why? It is a highly viewed and un-invasive market. Unlike the commonly clicked-away advertisements on social media and other digital platforms, digital signage advertisements appear outside of the home, and with the right message, they can draw in a lot of user interest.

Digital-out-of-home advertising trends show that recall rates for DOOH surpass those from some of the most popular forms of modern marketing. In fact, according to the Drum, programmatic DOOH advertisements average 47% recall, beating out mobile (35%) and television (22%). Ambient advertisements delivered on these devices tend to gain more engagement because they provide entertainment and add value throughout their interaction with your brand. Audiences are more open to these advertisements because they provide relevant, interesting information and go a long with a great product.

Optimized Messaging

With the help of the best digital signage systems, businesses can improve their messaging through simple user testing. With access to advanced analytics and insights into customer response, marketing teams can improve their messaging real-time to boost effectiveness. This not only saves time spent on less impactful campaigns, but also answers any budgeting concerns related to advertising and media buys. Everything can be fully tested on your own platform.

Have a new campaign that you’re considering taking to multiple media channels? Try it out through your digital signage system before bringing it to market and uncover any issues before investing in additional buys. Admins gain minute-by-minute reporting insights on performance, allowing unmatched transparency into the success of your advertisements and the impact they have on the people they reach. Plus, with 100% viewability, ads are guaranteed to be viewable at all times, drastically increasing impressions.

End-User Value

The end-user value of digital signage software is unmatched because it provides a custom-designed solution to better interact with your business and brand. It streamlines processes and makes access to services seamless. Meanwhile, DOOH advertising technology uniquely meets users wherever they are and presents a more relevant message compared to many other forms of advertising.

With personalized experiences, audiences access the tools and messages that are most relevant to them and their needs. Marketers can tailor content to unique audiences and improve the success of the messages they provide with customized upsells and improved insight into their next need. More precise targeting means these users no longer wade through irrelevant information. Targeted ads show them meaningful content that solves issues they may run into and provides additional products that can improve their experience.

Internal Ease-of-Use

One of the immediate impacts of implementing the best digital signage systems is the efficiency and time savings for your team members. From self-service ordering and upselling, to improved processes – there are tons of features that simplify day-to-day tasks for team members. Our pure cloud architecture makes management seamless, allowing easy updates to devices regardless of their location. Marketing teams gain access to game-changing reporting and tools that bring their capabilities to the next level.

It goes beyond campaigns too; the best digital signage systems provide interactive entertainment, surveys, signups, and more. With these items added to the mix, users have more opportunities to interact with your brand, increasing recall and improving their relationship with your business. Ultimately, it opens doors for stronger ongoing dialogue with your consumers.

Cost Savings

Making the most of media buys are crucial, but when your technology does the work for you, there’s a lot more space for budget optimization. Simple digital signage software improves the profitability of your business with solutions that speak to the unique needs of your audience. With Edison’s white labeled, customizable integrated mobility service platforms, your business gains access to a powerful CMS architecture that easily accommodates game-changing features for better outcomes.

Competitive Edge

One of the most pivotal moves a business can make in modern day is implementing cutting-edge technology. Adapting becomes a crucial step to business growth and simple digital signage systems provide a clear competitive edge for nearly any industry. Not to mention, the global capabilities and reach typically expand the perimeter of any business’ sales – while delivering messages designed for those demographics. Ultimately, with the help of these systems businesses can provide the customer experiences and the internal boost required to improve productivity, sales, and service to take growth to the next level.

Join Brands World-Wide Implementing Tech Solutions

Some of the most successful brands across the globe have tapped into the potential of the best digital signage software systems. With the right technology, brands can unlock increased sales and improved customer experiences in any industry. Join businesses like Coors, Lexus, MacDonald’s, Budget, Range Rover, BMW, Cisco, and many others in the transition to smart advertising and digital experiences. If you’re looking for the next step in your tech, simple digital signage software can be the next transformative initiative for better business outcomes.

Getting Started with Digital Signage Software Companies

Interested in implementing the best digital signage systems for your business? Edison Interactive is among the leading digital signage software companies, and we build customized solutions for businesses in nearly any industry. With the help of our simple digital signage software, businesses can improve their processes and boost profitability for better business growth.

Contact Edison Interactive today to discuss the next steps in your business’ technology and enhance your customer experiences.